Descriptive Essays vs. Narrative Essays Essay

Many people have different preferences on what type of writing style they think is more superior to another, I believe descriptive writing to be more excellent writing style then narrative. I can tell you that there are a few similarities and a few differences between the two. I prefer Descriptive essays, rather than narrative essays. In my belief, it’s that the descriptive essays are more effective when an author is trying to convey a story or get a message across than narratives. Descriptive essays keep the reader engaged throughout the story. It provides the reader with more in depth details, and it allows the reader to better envision the picture that the author is trying to paint. Descriptive and narrative essays have a few traits in common. Typically both almost make you feel as if you are present with the author. They both usually tell you of an event that the author went thru or a message the author wants you to receive. Whether you are reading the Personal Narrative or Descriptive Essay both are very creative form of writing. The difference between a narrative essay and descriptive essay is that the narrative essay is more catered to someone’s point of view in order to tell a story, whereas the descriptive essay describes a person or the place or an event by using vivid images. The writer describes a behavior or personality or uses our sense of smell, touch, sound, taste. Descriptive essays show a reader and do not tell them. Descriptive essays give a lot of details for instance, would you prefer to read an essay with a sentence like, â€Å"the girl ran down the street† or â€Å"the young girl ran down the street wearing light blue shorts and a white top, as her blonde hair blew in the wind†. The second sentence would catch a reader’s attention more than the first. This is a example as to why I believe descriptive essays are better than narrative essay, because they paint a better picture. â€Å"On Christmas Eve I saw that my mother had outdone herself in creating a strange menu. She was pulling black veins out of the backs of fleshy prawns. The kitchen was littered with appalling mounds of raw food: A slimy rock cod with bulging eyes that pleaded not to be thrown into a pan of hot oil. Tofu, which looked like stacked wedges of rubbery white sponges.  A bowl soaking dried fungus back to life. A plate of squid, their backs crisscrossed with knife markings, so they resembled bicycle tires.† Tan, A. (2013). This is an excerpt from the descriptive essay Fish Cheeks. When we as a writer provide our readers with such descriptive details you can almost picture yourself in that kitchen, and I became engaged from this point on. It is easy for the reader to get wrapped up in the story when the author is using descriptive language to paint a vivid picture. The audience can visualize the food, and the way it looks. Narratives are more direct and straight to the point, and that can cause a lot of readers to get lost or disengaged. A descriptive essay takes the dialogue to a different height by the details given by the author allowing us as a reader the ability to share the authors experiences by explaining and to show us rather than just telling us. When giving more details, the reader obtains more of the story. When reading the article I Want a Wife (Brady, 1971), the author gives a brief description of their friend who had recently become divorced and was now looking for a new wife. The author goes into explain how she also, would like a new wife. She then explains the â€Å"duties† her new wife would complete for her. The new wife would be preparing meals and keeping a clean home. Here comes my issue with this narrative, I am left wondering about this woman’s story. I want to know who she is. Is this description of her own marriage? What is her husband like? Is she not happy? Does she like being a wife? Narrative essay focus more on the information, and again telling the reader the story from the point to point they may use different forms of dialogue to convey this message to the audience. The author may use intriguing humor or tell the story first hand in first person to try to make the reader interested. The benefit of writing a story that contains many details is that it also allows the reader to visualize and feel the emotions that the author is trying to convey. The descriptive language presented in Fish Cheeks; the reader is able to visualize them as a fourteen year old who describes a Christmas Eve dinner when she as fourteen, how she felt when the boy she had a crush on, who, was also a minister’s son and his family had been invited to have a traditional Chinese dinner with her family. Her being afraid of what he would think of her and her culture, and of how she just wanted to fit in: When she finds out he is invited to dinner, she cries because she fears what he might think of her and her families Chinese  Christmas celebrations. Her fears came to life just as her mother brought out the steamed fish, with its eyeballs still on. Also, her father added to her worries by poking the fish’s cheeks and announcing that it was her favorite. When everyone left Amy’s mother handed her a gift a mini skirt, and told Amy that she could look like an American girl on the outside, but she would remain a Chinese girl on the inside , saying to Amy â€Å"Your only shame is to have shame.† It was a lesson that she would understand many years later. When Amy describes, this all I can visualize every piece of her story. In conclusion, by the author providing descriptive language and more in depth details to captivate and engage their audience, and by also allowing the reader to become wrapped up in the moments and emotions being depicted and painted throughout the story and providing a more engaging experience for the reader, this means to me that a descriptive essay is more beneficial than a narrative essay. A descriptive essay has a larger and long lasting impression and impact on the reader, and the audience walks away as if they just lived the story or event described themselves. It not only has that but, also the message that the author was trying to convey been instilled into the reader to remember forever. References Tan, A. (2013). Fish cheeks. Retrieved from http://redroom.com/member/amy-tan/writing/fish-cheeks Brady, J. (1971). I want a wife. Retrieved from http://bcs.bedfordstmartins.com/everythingsanargument4e/content/cat_020/Brady_I_Want_a_Wife.pdf

Cause of Global Warming

Causes of Global Warming There are many factors that contribute to causes of global warming nowadays. Through many years of investigation,scientist have discover that the prime factor are cause by the effect of greenhouse gases (GHGs) emitted by humans. Mankind have distribute carbon dioxide in many ways:- 1. Carbon dioxide emissions from fossil fuel burning power plants:- * Human addiction to electricity from coal burning power plants releases enormous amounts of carbon dioxide into the atmosphere. 40% of U.S. CO2 emissions come from electricity production, and burning coal accounts for 93% of emissions from the electric utility industry. Every day, more electric gadgets flood the market, and without widespread alternative energy sources, we are highly dependent on burning coal for our personal and commercial electrical supply. 2. Carbon dioxide emissions from burning gasoline for transportation:- * Human modern car culture and appetite for globally sourced goods is responsible for about 33% of emissions in the U.S. With our population growing at an alarming rate, the demand for more cars and consumer goods means that we are increasing the use of fossil fuels for transportation and manufacturing. Our consumption is outpacing our discoveries of ways to mitigate the effects, with no end in sight to our massive consumer culture. 3. Methane emissions from animals, agriculture such as rice paddies, and from Arctic seabeds:- * Methane is another extremely potent greenhouse gas, ranking right behind CO2.When organic matter is broken down by bacteria under oxygen-starved conditions (anaerobic decomposition) as in rice paddies, methane is produced. The process also takes place in the intestines of herbivorous animals, and with the increase in the amount of concentrated livestock production, the levels of methane released into the atmosphere is increasing. Another source of methane is methane clathrate, a compound containing large amounts of methane trapped in the cryst al structure of ice. As methane escapes from the Arctic seabed, the rate of global warming will increase significantly. 4.Deforestation, especially tropical forests for wood, pulp, and farmland:- * The use of forests for fuel (both wood and for charcoal) is one cause of deforestation, but in the first world, our appetite for wood and paper products, our consumption of livestock grazed on former forest land, and the use of tropical forest lands for commodities like palm oil plantations contributes to the mass deforestation of our world. Forests remove and store carbon dioxide from the atmosphere, and this deforestation releases large amounts of carbon, as well as reducing the amount of carbon capture on the planet. 5.Increase in usage of chemical fertilizers on croplands * In the last half of the 20th century, the use of chemical fertilizers (as opposed to the historical use of animal manure) has risen dramatically. The high rate of application of nitrogen-rich fertilizers has effect s on the heat storage of cropland (nitrogen oxides have 300 times more heat-trapping capacity per unit of volume than carbon dioxide) and the run-off of excess fertilizers creates ‘dead-zones’ in our oceans. In addition to these effects, high nitrate levels in groundwater due to over-fertilization are cause for concern for human health.

The Skipper in the Canterbury Tales

The Skipper The appearance and behavior of a character are extremely important. Whether it is in a movie or in literature physical description can say a lot. In the Canterbury Tales, the skipper had brown tanned skin and was the stout, fearless type. He was not one to be fooled with. He, in fact, was a tough and smart sailor. To cast his role today, a great choice would be Johnny Depp. The Skipper’s physical traits are brief, but say a lot.He wears a woolen gown that reaches his knees, has brown tanned skin, and most importantly has a dagger on a lanyard hanging from around his neck. The reason why the dagger is so important is because it shows that he is tough and fearless. It is almost like a symbol of power. The picture created is of a stout, strong, tough man. Johnny Depp is the first person to come to mind perhaps because of his history with the Pirates of the Caribbean movie series and his brown tanned skin.Behavior speaks louder than appearance in most cases. The skippe r’s behavior was unmerciful. He gave no mercy to the loser’s of fights and immediately made them walk the plank. In Chaucer’s words, he ignored the nicer rules of conscience. In spite of this, the skipper is very smart and a great navigator, which gives the reader the sense that he is also a leader. Johnny Depp has a history of playing roles that blend toughness, intelligence, and leadership which would make him ideal for this role.The characteristics of appearance and behavior reveal many pros and cons about the skipper. Although he was unmerciful, he was smart. Despite being unkind, he was a good leader. I personally believe that he would have been a good mentor as long as one could get on his good side. In modern times he reminds me of the actor I chose to play him, Johnny Depp. I think Chaucer wanted us to know exactly what I just explained. The skipper was a tough, unkind man, but he was very smart and was a great leader.

Gay rights in America Research Paper Example | Topics and Well Written Essays - 1250 words

Gay rights in America - Research Paper Example The research concludes that gays find it hard to celebrate regular ceremonies of marriage and face occupational barriers. They have to face differential attitude at workplace and educational institutes and are labeled as stereotypes. The research opens a new horizon of thought for the gay rights law enforcement agencies in that extra steps should be taken to ensure their gays rights are protected just like other citizens. Gay rights have been a hot public issue in America for some last decades. The earliest known gay rights organization is the Society for Human Rights in Chicago that was established in 1924 and launched first gay rights movement. After that, the Mattachine Society was established in 1951 and there have been a number of other organizations and movements till then which support gay rights. The Defense of Marriage Act (DOMA) passed by Congress in 1996 protects the marriage rights of gays since there were many states which had banned gay marriages before 1996. Congress approved the law in 2010 and legalized gay marriages. When talking about gay rights, we must discuss what actually the rights that have been legalized for gays are. These include ceremonial marriages, child adoption, domestic partnership registration on public record, domestic partnership affidavit given by employers to gay employees that defines the couple’s economic relationship, health care, insurance, lawsuits, property, and the like. I predicted that although many laws and regulations have been passed to legalize and protect gay rights, still homosexuals have to face trouble in making themselves acceptable as normal citizens in America because people have stereotyped them and insult them. I also expect to find that gays find it hard to celebrate ceremonial marriages in public and also face discrimination in employment; however, I predict that they will not be facing problems in adoption, marriage registration and property transfer

Australian adversarial criminal justice system Essay

Australian adversarial criminal justice system - Essay Example Just as humans are likely to commit errors of judgment, the criminal justice system, run by humans is likely to suffer such errors in judgment. These errors of judgment translate to guilty criminals going unpunished or being unapprehended, and to innocent individuals being sent to jail for crimes they did not commit. The terms â€Å"getting off on a technicality† are terms heard often enough when the legal provisions of the criminal justice system serve to protect the rights of all individuals, even those who are guilty. And yet these provisions are in place to protect the rights of the innocent and to afford due process of law. For which reason, most people remark and are resigned to the fact that when all is said and done the criminal justice system is about as fair and effective as we can reasonably expect. It is a statement which speaks of the need to â€Å"make do† because things â€Å"could have been worse.† It is important however to evaluate the differenc e and decide where the above statement indeed deserves the people’s resigned acceptance. This paper shall now consider the above statement and its merits in the actual criminal justice system. It shall consider the viability of the statement while assessing the strengths and weaknesses of the current Australian criminal justice system. ... The best argument in this adversarial system is used to decide on the case. The parties have control over their case and the presentation of evidence in their favour. They also have freedom to use legal representation if they so desire (Stacy, 1999). The parties also decide if there is a need for a jury in a civil case. The judge’s role in this adversarial system is to ensure that the case proceedings are impartial and fair. He has to make his decision based on his independent decision and he must oversee the proceedings in order to ensure that the rules of court are followed. In effect, while a jury rules over issues of fact, the judge decides over issues of law (Victoria University, n.d). In this adversarial system, there is a need to secure the rules of evidence and procedure. Each court has its rules which are meant to ensure fair and equal treatment of adversarial parties. It also ensures that the jury is not distracted by unnecessary materials and evidence; that unreliab le and unfairly obtained evidence is not admitted in the court proceedings; and that evidence which is purely of character nature is not allowed to be entered in evidence (Victoria University, n.d). This adversarial system protects the strict rules of evidence and procedure where hearsay evidence, irrelevant evidence, opinion evidence, evidence illegally obtained, and prior convictions, as well as evidence reflecting bad character is not admissible in evidence (Victoria University, n.d). In this system, the burden of proof lies with the plaintiff or the party initiating the case. It requires proof beyond reasonable doubt for criminal cases, and balance of probabilities for civil cases

Randomised control trial of a smoking cessation intervention directed Essay

Randomised control trial of a smoking cessation intervention directed at men whose partners are pregnant - Critical Review - Essay Example rther understand how a suitable intervention program can aid in increasing the quit rates among men as the percentage of quit rate was found to be more in the intervention group compared to the control. The study is completely justified as childbirth may represent the best opportunity to increase smoking cessation rates among men 2,3. Men might quit smoking on knowing that the wife is pregnant and will also abstain from the same for a few years after childbirth 4. The study purpose was clear. The study was a multicomponent intervention study using a stratified, randomized control trial, with an intention to treat analysis. The study was conducted at 2 large Brisbane metropolitan hospitals in collaboration with the University of Queensland. Over a period of 35 months, men whose partners were pregnant and who met the eligibility criteria (should be male, be a partner of a woman less than 25 weeks pregnant, living with her and be a current cigarette smoker of at least 10 cigarettes per day within 3 days of the baseline interview) were enrolled into the program. These eligible participants were stratified based on the smoking status of the female partner and then randomized to control or intervention group. Participants were blinded to group allocation. The study was a qualitative study. It was not a quantitative study as numerical result was not the endpoint. The main aim of the study was to determine how well the intervention program would help in cessation of smoking. Woman who booked into the public antenatal clinics at two large Brisbane metropolitan hospitals were asked to provide information about their smoking status, their partners smoking status and contact details. From the information provided men who fulfilled the eligibility criteria were selected. The eligible participants were stratified based on the smoking status of their female partners at a central location by a staff member not involved in the recruitment or interviews. They were then

Write four pages about month of Ramadan with references Essay

Write four pages about month of Ramadan with references - Essay Example ing to the American Dietetic Association, â€Å"exceptions to the fast are made for individuals who are sick or travelling; women who are pregnant, breastfeeding or menstruating; children younger than the age of puberty; and the elderly, if their physical condition warrants exception† (187). The dates during which the period of Ramadan takes place can vary from year to year, but it is always during the Islamic calendar, which is a lunar calendar. As the month of Ramadan approaches its end, the Night of Power, which is sometimes referred to as the Night of Destiny is celebrated. The night marks the â€Å"night when the first verses of the Koran were revealed to the Prophet Muhammad in a remote cave on Mount Mira, near Mecca, Saudi Arabia† (McMahon 262). The end of the month is marked by a holy feast known as Eid al-Fitr. The religion of Islam was created by Prophet Muhammad. Muslims do not consider him the founder of the religion, since they believe that all he did was following the teachings of Allah. Muslims also believe that Muhammad was the last prophet that Allah spoke to. The scriptures written in the Quran were revealed to Prophet Muhammad by angel Gabriel. It took angel Gabriel years to reveal the scriptures to Prophet Muhammad, but it is believed that it is during the month of Ramadan that the transmitting of text began. Cragg points out that Ramadan â€Å"celebrates the beginning of the Quran revelation to Muhammad† (22). The word Ramadan means excess heat and the reason the month was named so, is because when the ancient people â€Å"changed the names of the months from the ancient language, they named them according to the seasons in which they fell, and this month agreed with the days of excessive heat† (Ali n.p.). The beginning, night of power and end of Ramadan are important dates during Ramadan. Ramadan begins when the new moon is sighted. According to Glassà ©, â€Å"a new moon cannot be seen with the naked eye until at least twenty hours after the

Catholic Church Essay Example | Topics and Well Written Essays - 1250 words

Catholic Church - Essay Example Therefore, it is very rare that one can find in the Catholic tradition a simple answer to complex issues related to war and violence (Gremillion 1976). The pacifist view relies on the values of Gospel and views war as intolerable act that can never be justified. The core of this view is the transcendence of God and the dignity of the human being which reflects the presence of God in the world. Consequently, the Church shall take efforts to protect dignity of each human being. Since life is the realm of God, life of every person is sacred and must be protected. In fact, this view is the founding principle of Christian religion that led its earliest followers to the pacifist stance and refection of violent behaviors under any circumstances and situations, including resolution of conflicts (Pastoral Constitution, 1966). Origins of the just-war theory can be traced back to the fourth century when the Christian faith had finally turned into the official religion of Rome. At that time, the Roman Empire faced massive challenge from the Vandals whose attacks grew increasingly aggressive and threatening. Since the pacifist non-violent nature of the Christianity barely justified involvement in the warfare, St. Augustine of Hippo made an attempt to provide theological justification for violence. Augustine's teaching became known as the just-war theory (Walzer, 1977). Another outs... war must be declared by the authority of the state; there must be a just cause; the intention must be just; war must be the last resort; only right means may be' employed in the conduct of war; there must be a reasonable hope of victory; the good to be achieved must outweigh the evils of war (Shannon, 1983) Recently four more circumstances have been set forth in the Catechism of the Catholic Church to provide moral underpinning for a war, namely: the damage inflicted by the aggressor on the nation or community of nations must be lasting, grave, and certain; all other means of putting an end to it must have been shown to be impractical or ineffective, that is, war must be waged as a last resort; there must be serious prospects of success; the use of arms must not produce evils and disorders graver than the evil to be eliminated (Catechism of the Catholic Church, Art. 2302-2317). The example of how the just-war principles are applied in practice was provided by the Catholic Church over the last two decades. Thus, the Gulf War and a war in Iraq that was proclaimed morally justifiable by its proponents met strong opposition from the Vatican. In January 2003, Pope John Paul II stated in the Address to the Diplomatic Corps that "War is never just another means that one can choose to employ for settling differences between nations.war cannot be decided upon . . . except as the very last option and in accordance with very strict conditions" (Owen, 2003). Pope Benedict XVI also supported this view claiming that "reasons sufficient for unleashing a war against Iraq did not exist [because] proportion between the possible positive consequences and the sure negative effect of the conflict was not guaranteed. On the

Ethical Issue Analysis Essay Example | Topics and Well Written Essays - 2500 words

Ethical Issue Analysis - Essay Example This makes them be accountable for their actions since the current working situation is more demanding not only to the customers alone but also to the society at large. This is not an exception for a dental college that is not yet well established in the sense that they could be lacking the appropriate facilities to offer quality training for the students. Fairness and honesty become a big issue in the sense that ethics are considered a moral dilemma. Brighton dental college has been established through the efforts of a community that is prone to dental diseases. This was regarded as a short cut to achieving good health for the teeth in future. The administration thought that sustainable development for all institutions in the society would start with the society itself coming up with strategies to help them. With time the college was expected to expand into a bigger institution and therefore for a start, it was advisable that they come up with flexible ethical considerations that would ensure that all those interested in pursuing a career course were included. Among the key players were the community itself who were regarded as a force with which the college would work for. It was assumed that once the college had accepted the introduction of the college into the society, they would be given an appropriate setting where they would slowly establish themselves. The institution itself has a team of tutors who are expected to deliver quality education with which they can attract more learners. To enable this to become a reality, the ethical considerations that are put in place should be those that the society can withstand. As a dental college, the management is expected to act according to its moral guidelines so as to be able to attract a large number of dental students to the college (Glenn & Rowe, 2010). However, this may not be the case since they do not have stable facilities and have to, therefore, come up with strategies though which to serve students

What are the trends in non-state conflict over the past 20-30 years Research Paper

What are the trends in non-state conflict over the past 20-30 years (or for whatever time period you have data) - Research Paper Example Citizen to government tensions happen in militaristic states. Often, the civilians consider the government as oppressive, the reason why they fight against it. In other instances, the military rules the state after conducting a successful coup dà ©Ã‚ ·tat. History is replete with examples such as what happened in Afghanistan in 1978 and Argentina in 1966 (Political Instability Task Force). Political parties’ competition is evident based on historical accounts. Compared to ethnic rivalries and citizen to government tensions, this type of non-state conflict is continuous, from 1955 until now. Nevertheless, it is only apparent in states which are not yet completely democratic like Benin and Congo-Kinshasa (Political Instability Task Force). Significantly, from the year 1946 up to 2005, internal armed conflict has decreased (Williams 159). From 2002 until 2005, battle-death internal conflicts have declined by about seventy percent (Williams 159). However, if the years 1946 and 2004 will be compared, there is a higher incident of non-state armed conflict in the latter year (Williams 159). Ethnic rivalries are recurring as ethnic groups want to preserve their identity and existence from generation to generation. There are times when they need to bear arms just to maintain society’s recognition. In some other situations, they have to compete for power and authority. This goes to say that power struggle is evident upon ethnic groups. This struggle turns into conflict when politics and religion join into the picture. If the government is not committed to providing a solution, this conflict persists. It is understandable why citizen to government tensions occur in states governed by the military. Often, this kind of government is strict and autocratic, the reason why the citizens could feel dissatisfied and oppressed (Art and Waltz 3). Since the one, which has power and authority, is the military, there is no other recourse but to unite and fight. The citizens,

Online Shopping Essay Example for Free

Online Shopping Essay Online shopping or online retailing is a form of electronic commerce allowing consumers to directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, e-shop, e-store, Internet shop, web-shop, web-store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business it is called business-to-business (B2B) online shopping. The largest online retailing corporations are E-Bay and Amazon.com, both of which are based in the US. History In 1990, Tim Berners-Lee created the first World Wide Web server and browser.[1] It opened for commercial use in 1991. In 1994, other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut.[1] During that same year, Netscape introduced SSL encryption of data transferred online, which has become essential for secure online shopping. Also in 1994, the German company Intershop introduced its first online shopping system. In 1995, Amazon.com launched its online shopping site, and in 1996 eBay appeared. Customers Online customers must have access to a computer and a method of payment. Generally, higher levels of education, income, and occupation of the head of the household correspond to more favorable perceptions of shopping online. Also, increased exposure to technology increases the probability of developing favorable attitudes towards new shopping channels.[2] In a December 2011 study, Equation Research found that 87% of tablet users made an online transaction with their tablet device during the early holiday shopping season. Logistics Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine. Once a particular product has been found on the website of the seller, most online retailers use shopping cart software to allow the consumer to accumulate multiple items and to adjust quantities, like filling a physical shopping cart or basket in a conventional store. A checkout process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Less sophisticated stores may rely on consumers to phone or e-mail their orders (though credit card numbers are not accepted by e-mail, for security reasons). Payment Online shoppers commonly use a credit card to make payments. However, some systems enable users to create accounts and pay by alternative means, such as: * Billing to mobile phones and landlines[4][5] * Cash on delivery (C.O.D., offered by very few online stores) * Cheque/ Check * Debit card * Direct debit in some countries * Electronic money of various types * Gift cards * Postal money order * Wire transfer/delivery on payment * Invoice, especially popular in some markets/countries, such as Switzerland Some sites will not accept international credit cards. Some require both the purchasers billing address and shipping address to be in the same country in which the site does its business. Other sites allow customers from any country to send gifts anywhere. The financial part of a transaction might be processed in real time (for example, letting the consumer know their credit card was declined before they log off), or might be done later as part of the fulfillment process. Product delivery Once a payment has been accepted the goods or services can be delivered in the following ways. * Downloading: This is the method often used for digital media products such as software, music, movies, or images. * Drop shipping: The order is passed to the manufacturer or third-party distributor, who ships the item directly to the consumer, bypassing the retailers physical location to save time, money, and space. * In-store pick-up: The customer orders online, finds a local store using locator software and picks the product up at the closest store. This is the method often used in the bricks and clicks business model. * Printing out, provision of a code for, or emailing of such items as admission tickets and scrip (e.g., gift certificates and coupons). The tickets, codes, or coupons may be redeemed at the appropriate physical or online premises and their content reviewed to verify their eligility (e.g., assurances that the right of admission or use is redeemed at the correct time and place, for the correct dollar amount, and for the correct number of uses). * Shipping: The product is shipped to the customers address or that of a customer-designated third party. * Will call, lCOBO (in Care Of Box Office), or at the door pickup: The patron picks up pre-purchased tickets for an event, such as a play, sporting event, or concert, either just before the event or in advance. With the onset of the Internet and e-commerce sites, which allow customers to buy tickets online, the popularity of this service has increased. Shopping cart systems * Simple systems allow the offline administration of products and categories. The shop is then generated as HTML files and graphics that can be uploaded to a webspace.the systems do not use an online database. * A high end solution can be bought or rented as a stand-alone program or as an addition to an enterprise resource planning program. It is usually installed on the companys own webserver and may integrate into the existing supply chain so that ordering, payment, delivery, accounting and warehousing can be automated to a large extent. * Other solutions allow the user to  register and create an online shop on a portal that hosts multiple shops at the same time. * Open source shopping cart packages include advanced platforms such as Interchange, and off the shelf solutions as Avactis, osCommerce, Shopify, Magento, Zen Cart, VirtueMart, Batavi, PrestaShop, E-Junkie, Clickbank, Fetch, DPD, Pulley, BitBuffet, Dbox, PayLoadz, FastSpring, Cerizmo, Digital Content Center, byteCommerce, PHPurchase.[6] * Commercial systems such as BigCommerce can also be tailored to ones needs so the shop does not have to be created from scratch. By using a pre-existing framework, software modules for various functionalities required by a web shop can be adapted and combined. Online shopping Like many online auction websites, many websites allow small businesses to create and maintain online shops (ecommerce online shopping carts), without the complexity that involved in purchasing and developing an expensive stand-alone ecommerce software solutions. Design Customers are attracted to online shopping not only because of the high level of convenience, but also because of the broader selection, competitive pricing, and greater access to information.[7][8] Business organizations seek to offer online shopping because it is much lower cost compared to bricks and mortar stores, offers access to a world wide market, increases customer value and builds sustainable capabilities.[clarification needed] Information load Designers of online shops are concerned with the effects of information load whether consumers can be given too much information in virtual shopping environments. Information load is a product of the spatial and temporal arrangements of stimuli in the webstore.[10] Compared with conventional retail shopping, the information environment of virtual shopping is enhanced by providing additional product information such as comparative products and services as well as various alternatives and attributes of each alternative, etc.[11] Two major dimensions of information load are complexity and novelty.[12] Complexity refers to the number of different elements or features of a site, often the result of increased information diversity. Novelty involves the unexpected, suppressed, new, or unfamiliar aspects of the site. The novelty dimension may keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases. Consumer needs and expectations A successful webstore is not just a good looking website with dynamic technical features, listed in many search engines.[13] In addition to disseminating information, it is about building relationships and making money. Businesses often attempt to adopt online shopping techniques without understanding them and/or without a sound business model, producing webstores that support the organizations culture and brand name without satisfying consumers expectations. User-centered design is critical. Understanding the customers wants and needs and living up to promises gives the customer a reason to come back and meeting their expectations gives them a reason to stay. It is important that the website communicates to the customer that the company cares about them.[13] Customer needs and expectations are not the same for all customers. Age, gender, experience, culture are all important factors. For example, Japanese cultural norms may lead users there to feel privacy is especially critical on shopping sites and emotional involvement is highly important on financial pensions sites.[9] Users with more online experience focus more on the variables that directly influence the task, while novice users focus on understanding the information.[14] To increase online purchases, businesses must expend significant time and money to define, design, develop, test, implement, and maintain the webstore.[13] It is easier to lose a customer than to gain one and even top-rated sites will not succeed if the organization fails to practice common etiquette such as returning e-mails in a timely fashion, notifying  customers of problems, being honest, and being good stewards of the customers data.[13] Because it is important to eliminate mistakes and be more appealing to online shoppers, many webshop designers study research on consumer expectations.[15] User interface An automated online assistant, with potential to enhance user interface on shopping sites. The most important factors determining whether customers return to a site are ease of use and the presence of user-friendly features.[16] Usability testing is important for finding problems and improvements in a web site. Methods for evaluating usability include heuristic evaluation, cognitive walk through, and user testing. Each technique has its own characteristics and emphasizes different aspects of the user experience.[16] Market share E-commerce B2C product sales totaled $142.5 billion,[3] representing about 8% of retail product sales in the United States.[17] The $26 billion worth of clothes sold online represented about 13% of the domestic market,[18] and with 72% of women looking online for apparel, it has become one of the most popular cross-shopping categories.[19] Forrester Research estimates that the United States online retail industry will be worth $279 billion in 2015.[20] There were 242 million people doing online shopping in China in 2012.[21] For developing countries and low-income households in developed countries, adoption of e-commerce in place of or in addition to conventional methods is limited by a lack of affordable Internet access. Advantages Convenience Online stores are usually available 24 hours a day, and many consumers have Internet access both at work and at home. Other establishments such as internet cafes and schools provide access as well. A visit to a conventional retail store requires travel and must take place during business hours. In the event of a problem with the item it is not what the consumer ordered,  or it is not what they expected—consumers are concerned with the ease with which they can return an item for the correct one or for a refund. Consumers may need to contact the retailer, visit the post office and pay return shipping, and then wait for a replacement or refund. Some online companies have more generous return policies to compensate for the traditional advantage of physical stores. For example, the online shoe retailer Zappos.com includes labels for free return shipping, and does not charge a restocking fee, even for returns which are not the result of merchant error. (Note: In the United Kingdom, online shops are prohibited from charging a restocking fee if the consumer cancels their order in accordance with the Consumer Protection (Distance Selling) Act 2000).[22] Information and reviews Online stores must describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturers packaging will be available for direct inspection (which might involve a test drive, fitting, or other experimentation). Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications. Some provide background information, advice, or how-to guides designed to help consumers decide which product to buy. Some stores even allow customers to comment or rate their items. There are also dedicated review sites that host user reviews for different products. Reviews and now blogs gives customers the option of shopping cheaper organise purchases from all over the world without having to depend on local retailers. In a conventional retail store, clerks are generally available to answer questions. Some online stores have real-time chat features, but most rely on e-mail or phone calls to handle customer questions. Price and selection One advantage of shopping online is being able to quickly seek out deals for items or services with many different vendors (though some local search engines do exist to help consumers locate products for sale in nearby  stores). Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service. Shipping costs (if applicable) reduce the price advantage of online merchandise, though depending on the jurisdiction, a lack of sales tax may compensate for this. Shipping a small number of items, especially from another country, is much more expensive than making the larger shipments bricks-and-mortar retailers order. Some retailers (especially those selling small, high-value items like electronics) offer free shipping on sufficiently large orders. Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users shopping experience.. Disadvantages Fraud and security concerns Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase. With a warehouse instead of a retail storefront, merchants face less risk from physical theft. Secure Sockets Layer (SSL) encryption has generally solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant. However, one must still trust the merchant (and employees) not to use the credit card information subsequently for their own purchases, and not to pass the information to others. Identity theft is still a concern for consumers when hackers break into a merchants web site and steal names, addresses and credit card numbers. A number of high-profile break-ins in the 2000s has prompted some U.S. states to require disclosure to consumers when this happens. Computer security has thus become a major concern for merchants and e-commerce service providers, who deploy countermeasures such as firewalls and anti-virus software to protect their networks. Phishing is another danger, where consumers are fooled into thinking they are dealing with a reputable retailer, when they have actually been manipulated into feeding private information to a system operated by a malicious party. Denial of service attacks are a minor risk for merchants, as are server and network outages. Quality seals can be placed on the Shop web page if it has undergone an independent assessment and meets all requirements of the company issuing the seal. The purpose of these seals is to increase the confidence of the online shoppers; the existence of many different seals, or seals unfamiliar to consumers, may foil this effort to a certain extent. A number of resources offer advice on how consumers can protect themselves when using online retailer services. These include: * Sticking with known stores, or attempting to find independent consumer reviews of their experiences; also ensuring that there is comprehensive contact information on the website before using the service, and noting if the retailer has enrolled in industry oversight programs such as trust mark or trust seal. * Before buying from a new company, evaluate the website by considering issues such as: the professionalism and user-friendliness of the site; whether or not the company lists a telephone number and/or street address along with e-contact information; whether a fair and reasonable refund and return policy is clearly stated; and whether there are hidden price inflators, such as excessive shipping and handling charges. * Ensuring that the retailer has an acceptable privacy policy posted. For example note if the retailer does not explicitly state that it will not share private information with others without consent. * Ensuring that the vendor address is protected with SSL (see above) when entering credit card information. If it does the address on the credit card information entry screen will start with HTTPS. * Using strong passwords, without personal information. Another option is a pass phrase, which might be something along the lines: I shop 4 good a buy!! These are difficult to hack, and provides a variety of upper, lower, and special characters and could be site specific and easy to remember. Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware. Whenever you purchase a product, you are going to be required to put in your credit card information and billing/shipping address. If the website is not secure a customers information can be accessible to anyone who knows how to obtain it. Most large online corporations are inventing new ways to make fraud more difficult, however, the criminals are constantly responding to these developments with new ways to manipulate the system. Even though these efforts are making it easier to protect yourself online, it is a constant fight to maintain the lead. It is advisable to be aware of the most current technology and scams out there to fully protect yourself and your finances.[20]. One of the hardest areas to deal with in online shopping is the delivery of the products. Most companies offer shipping insurance in case the product is lost or damaged; however, if the buyer opts not to purchase insurance on their products, they are generally out of luck. Some shipping companies will offer refunds or compensation for the damage, but it is up to their discretion if this will happen. It is important to realize that once the product leaves the hands of the seller, they have no responsibility (provided the product is what the buyer ordered and is in the specified condition). Lack of full cost disclosure The lack of full disclosure with regards to the total cost of purchase is one of the concerns of online shopping. While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front as additional fees such as shipping are often not be visible until the final step in the checkout process. The problem is especially evident with cross-border purchases, where the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery such as duties and brokerage. Some services such as the Canadian based Wishabi attempts to include estimates of these additional cost,[23] but nevertheless, the lack of general full cost disclosure remains a concern. Privacy Privacy of personal information is a significant issue for some consumers. Different legal jurisdictions have different laws concerning consumer privacy, and different levels of enforcement. Many consumers wish to avoid spam and telemarketing which could result from supplying contact information to an online merchant. In response, many merchants promise not to use consumer information for these purposes, or provide a mechanism to opt-out of such contacts. Many websites keep track of consumers shopping habits in order to suggest items and other websites to view. Brick-and-mortar stores also collect consumer information. Some ask for address and phone number at checkout, though consumers may refuse to provide it. Many larger stores use the address information encoded on consumers credit cards (often without their knowledge) to add them to a catalog mailing list. This information is obviously not accessible to the merchant when paying in cash. Hands-on inspection Typically, only simple pictures and or descriptions of the item are all a customer can rely on when shopping on online stores. If the customer does not have prior exposure to the items handling qualities, they will not have a full understanding of the item they are buying. However, Written and Video Reviews are readily available from consumers who have purchased similar items in the past. These can be helpful for prospective customers, but these reviews can be sometimes subjective and based on personal preferences that may not reflect end-user satisfaction once the item has been received. Because of this, many consumers have begun going to real-world stores to view a product, before purchasing online, a practice known as showrooming[24] (using the store as a showroom for the online merchant). Brick-and-mortar merchants have responded with various countermeasures. For example, Target has requested distributors give them equally low prices, or alternatively, exclusive products available at their store only.[24] Product suitability This section needs additional citations for verification. Please help  improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (March 2012) Many successful purely virtual companies deal with digital products, (including information storage, retrieval, and modification), music, movies, office supplies, education, communication, software, photography, and financial transactions. Other successful marketers use drop shipping or affiliate marketing techniques to facilitate transactions of tangible goods without maintaining real inventory. Some non-digital products have been more successful than others for online stores. Profitable items often have a high value-to-weight ratio, they may involve embarrassing purchases, they may typically go to people in remote locations, and they may have shut-ins as their typical purchasers. Items which can fit in a standard mailbox—such as music CDs, DVDs and books—are particularly suitable for a virtual marketer. Products such as spare parts, both for consumer items like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online. Retailers often need to order spare parts specially, since they typically do not stock them at consumer outlets—in such cases, e-commerce solutions in spares do not compete with retail stores, only with other ordering systems. A factor for success in this niche can consist of providing customers with exact, reliable information about which part number their particular version of a product needs, for example by providing parts lists keyed by serial number. Products less suitable for e-commerce include products that have a low value-to-weight ratio, products that have a smell, taste, or touch component, products that need trial fittings—most notably clothing—and products where colour integrity appears important. Nonetheless, some web sites have had success delivering groceries and clothing sold through the internet is big business in the U.S. Aggregation High-volume websites, such as Yahoo!, Amazon.com and eBay, offer hosting  services for online stores to all size retailers. These stores are presented within an integrated navigation framework. Collections of online stores are sometimes known as virtual shopping malls or online marketplaces. Impact of reviews on consumer behaviour One of the great benefits of online shopping is the ability to read others reviews, which could be from experts or simply fellow shoppers on one product and service. The Nielsen Company conducted a survey in March 2010 and polled more than 27,000 Internet users in 55 markets from the Asia-Pacific, Europe, Middle East, North America and South America to look at questions such as How do consumers shop online?, What do they intend to buy?, How do they use various online shopping web pages?, and the impact of social media and other factors that come into play when consumers are trying to decide how to spend their money on which product or service. According to that research,[25] reviews on electronics (57%) such as DVD players, cell phones or PlayStations and so on, reviews on cars (45%), and reviews on software (37%) play an important role and have influence on consumers who tend to make purchases and buy online. In addition to online reviews, peer recommendations on the online shopping pages or social media play a key role[26] for online shoppers while researching future purchases of electronics, cars and travel or concert bookings.[27] On the other hand, according to the same research,[25] 40% of online shoppers indicate that they would not even buy electronics without consulting online reviews first.

Drunk Driving Essay Example for Free

Drunk Driving Essay Every year thousands of people die from drunk driving. Some survive a car accident, but others aren’t so lucky. Drunk drivers should have more punishments than what we have today. It would make the roads a lot safer if we had more cops out, make the blood alcohol level lower than it is now, and make the punishments stricter. This would of professional cops and law enforcements are highly trained, competent professionals who sometimes are equipped with requisite skills needed. There aren’t enough of them to keep a close eye on the whole town. Every day there is always something bad going on in this town. They should be doing their job not just driving around in their cars doing nothing. When cops do their job a lot of people get mad â€Å"Many people charged with drunk driving protest that their driving was fine. They believe either that the officer made up an excuse to pull them over, or that the â€Å"mistake† that the officer observed was appropriate or had nothing to do with their driving†. The law enforcements need to step up their game and protect us from drunk drivers and other things. As with any criminal charge, a person charged with driving while intoxicated or driving under the influence is presumed innocent until proven guilty. If guilty is established, the penalty will depend on state law, as well as on any aggravating circumstances and defendants cooperation with the police. Many of the punishments the law gives people are reasonable but they need to make the punishments for drunk driving higher and enforce them more. Because if they don’t our roads are going to get worse and people won’t feel safe at night time when they go out. â€Å"In some states if you get a DUI, you get an automatic suspension of violator’s licenses. The lengths of a suspension of 45 days to one year, Forty-Three states require offenders to install ignition interlocks on their vehicles. These devices are capable of analyzing a drivers breath, and the ignition is unlocked only if the driver has not been driving. †(Larson) â€Å"A fourth offense operating while intoxicated will be felony if it occurs within five years of an earlier offense. Ignition interlock devices will be required for repeat offenders and first-time offenders at or above a 0. 15 blood alcohol level. †(Drunken Driving Law changes) Over the last 10 years there were twenty-five thousand people that died from drunk driving accidents. Most of the people that were driving that were drunk lived, but the people in the car with the drunk driver died. On September 3, 2012 Taylor moon passed away that morning. The was only 20 years old and lived every day to the fullest. Taylor always knew he would die by doing something he loved. This was driving fast motorcycles and party with his friends. That morning he was leaving a party to go home his blood alcohol level was past 0. 08 percent. He wasn’t watching where he was going and went right into the right side of a car that was coming. Taylor flew across the windshield were my friend AJ that was in the car saw his face and body when Taylor died. A. J didn’t know what to do the first person he called was Anthony; no one understood what A. J was saying because he was crying so much. They didn’t know Taylor that well. They still went to his funeral and talked to his family. If Taylor would have never got on his motorcycle drunk that morning he would still be alive today. His family and friends will all miss him dearly. â€Å"God has my baby now and doesn’t have to feel any more pain. † People could learn from Taylor’s mistakes and not drink and drive at all. Some people don’t get their family and friends will miss them more than they will ever know, because when they are gone their family is still here on earth with the pain of knowing they could never come back. Families are the most important ones because they have always been here to tell them not to drink and mess their life up. Most people don’t care they think it’s fun and it makes them look cool, but it’s not cool. It kills you inside even when you not dead outside. From the first sip, alcohol is absorbed into the bloodstream and reaches the brain. Although you’re not aware of it, there is and impairment of brain function, which deteriorates further the more you drink. â€Å"In most states, a person with a blood alcohol level that exceeds . 08 percent is eligible for a DUI if pulled over. †Most people do not know, however the law needs to lower the blood alcohol level because even if they drink one beer they can still kill dome one in a car accident even if they haven’t had that much. It still messes with your mind and eye sight. â€Å"Alcohol impairment among drivers involved in fatal crashes is about four times higher at night than during the day. † (Get MADD) We need to put a stop to this whole trend now. Drunk driving should be legalized and people shouldn’t drink. If they do drive then someone sober needs to follow them and make sure they are ok and don’t get hurt either. Making the blood alcohol level lower would be a food thing to do for our town and the world. â€Å"Studies are often flawed or the results are confounded by other facts, that there is little evidence that lowering the BAC limit from.   The fact that introducing a lower BAC limits have no necessarily have a demon stable impact on traffic safety should not be taken to suggest that statutory BAC limits have no value in efforts to control the alcohol-crash problem. The function of a BAC limit may be to inform the public that the consumption of alcohol beyond a certain point is considered illegal and dangerous when combined with driving. This is because the general public has only a very superficial understanding of the relationship between alcohol consumption and BAC particularly in terms of their own behavior. Less responsible citizens have a tendency to make very poor decisions concerning driving after drinking. They don’t comply with the existing limit and are unlikely to change their behavior in an attempt to comply with a new lower limit. If so, a reduction in the legal BAC limit, in and of itself, would not be expected to have a substantial impact on the prevalence of impaired driving or alcohol-related crashes. Our critical review of the evaluation literature failed to provide strong, consistent and unqualified support for lowering BAC limit. At best, the results are mixed and the methodological weaknesses in the studies question the robustness and veracity of the evidence. The mission of the Traffic Injury Research Foundation (TIRF) is to reduce traffic-related deaths and injuries. TIRF is a national, independent, charitable road safety institute. Since its inception in 1964, TIRF has become internationally recognized for its accomplishments in a wide range of subject areas related to identifying the causes of road crashes and developing programs and policies to effectively address them. â€Å"Since 1992, San Diego car accident lawyers have seen relatives grieve upon the wrongful death or serious permanent injury of a loved one. â€Å"The drunk driver often survives, but tragically, innocent people are usually killed. †   The goal is to arrest more people that drive under the influence of alcohol to get them off the roads. BAC level of . 03 to . 06 a person begins to fell a calming sensation, BAC level of . 06 to . 10 a person reaches this level of intoxication, BAC level of . 11 to . 20 high intoxication levels show a person that would appear very drunk, BAC level of . 20 and up having this high BAC results in an individual that begins to lose any and all judgment and motor function. What this all means is that no one should ever drive a car after having a drink. The good news is that the drunken driving accidents statistics have actually declined in recent years. The car accident statistics are still not low enough, but it is a start. People just should not drink and drive at all no matter where they need to go. A lot of us drive cars. So why do we have to share the roads with people who choose to drink and then drive? Even if you â€Å"aren’t drunk† and are â€Å"just buzzed† you should not be on the roads. Even if you have ONE drink, stay off the roads for a while. Wouldn’t it be a tragedy to you knowing your wife, your child, your friends, or loved one ceased to exist here on earth because of a carless drinker? It would bring my world to a crashing halt. So don’t get behind the wheel of a car if you have had a lot to drink because it could be your life or a life of other people you could take while driving drunk.

Defining And Analysing Emotional Labor Philosophy Essay

Defining And Analysing Emotional Labor Philosophy Essay Emotional labor is the control of a persons behavior to display the appropriate emotions. This means that if a person wants to conform to social norms it will have to show certain emotions. The concept of emotional labor affects every aspect of life. This paper will examine emotional labor in service industries. Definition Arlie Hochschild defined for the first time the term of emotional labor as the work done with feelings as paid employment. Hochschild pointed out that people control their emotions at work and in the private life. Whenever someone changes something in order to conform to an ideal, something that every human being does, it is emotional labor. Another definition comes from Chu and it says that emotional labor is the control of a persons behavior to display the appropriate emotions. For example, if you are a customer service representative, the 80th person asking the same question must be answered as thoroughly as you served the first person. Otherwise, you are not doing your job of providing customer service because that 80th person has no idea that youve answered the same question 50 times. They just need an answer. The jobs requiring emotional labor are either face-to-face or have voice contact. It has been proved that people can feel if the person at the other end of the line is smiling. Attitudes and behaviors at work An individuals belief about job, working place or working team is shaped by emotions. Emotions affect behaviors at work. Research shows that individuals that are within your inner circle are better able to recognize and understand your emotions. The connection between emotions and emotional labor can be explained by the Affective Events Theory. Howard Weiss and Russell Cropanzano are the researchers that have studied the effect of six major emotions categories in the workplace. These are anger, fear, joy, love, sadness and surprise. Their theory states that specific events that take place in the workplace cause people to feel different emotions. These emotions can be good for the job, for instance by inspiring actions that can benefit others, but it could also be bad, by inspiring actions that could impede others. For example, imagine that a coworker unexpectedly delivers your coffee at work. As a result you may feel happy and surprised. If that coworker is your boss you would probably feel proud. Studies have found that positive emotions at the workplace may inspire you to do things that you hadnt planned to do before. Such things could be volunteering to help a colleague with a project. On the other side if you were unfairly treated by your boss you could experience negative emotions that could make you withdraw from work or act mean towards a colleague. Over time, these tiny moments of emotion on the job can influence a persons job satisfaction. Hochschilds types of emotional acting There are three types of emotional acting: surface acting, deep acting and genuine acting. Surface acting is expressing an emotion without actually feeling that emotion. This is the most concerned type of emotional acting in the workplace because it has the most side effects. Surface acting most often involves putting all the negative emotions, such as anger, annoyance, sadness, etc. behind and substitute them with positive emotions, such as happiness, excitement, care, etc. because the customers expect it. For example the hairdresser of a crying child cutting its hair off may smile and act sympathetic without actually feeling so. Deep acting takes surface acting one step forward. This time, instead of faking an emotion because someone expects it, an employee will try to experience the emotions they are displaying. In the case of the hairdresser cutting the hair off a crying child, the hairdresser may empathize with the child by thinking what its like to be in the childs shoes. In this case the hairdresser might understand that the child is scared being in an unfamiliar environment and the hairdresser may genuinely feel sad for the child. Genuine acting happens when individuals are asked to display emotions that are aligned with their own. If a job requires genuine acting less emotional labor is required because the actions represent the individuals true feelings. In conclusion, when it comes to acting the genuine your actions are the less emotional labor a job requires and the more your actions in the surface acting part are the more emotional labor a job requires. The feeling rules In order to understand emotional labor we have to see what determines the correct emotional response to a situation. In Hochschilds book is being described a set of feeling rules, which Ashfort and Humphrey also called the display rules, rules that people use in order to identify what is the appropriate behavior. These feeling rules describe what the correct response for a work situation is and they can either be part of the job training or just manners. Most big companies usually have a set of policies that teach the employees how to conduct with customers. This case is about the written feeling rules. A good example for written feeling rules is McDonalds that encourages sincerity and enthusiasm but also a sense of humor in their service personnel. But most of the feeling rules are unwritten as in the case of manners. The feeling rules are also connected with the cultural background. For example if two managers from different cultures meet they both act correctly for their cultures point of view but they could very easily offend the other one accidentally. In the Australian work place people would generally be polite and show respect regardless of how the interlocutor reacts. The most evident moment when emotional labor occurs is when something goes wrong and the customers are unhappy and dissatisfied for a number of reasons. In most situations the employee should remain calm and polite even if the customer irritates or upsets the employee, as the case of most situations. This is the form of self control and the feeling rules are very important in these situations because the employees know they must be polite. Ashforth and Humphrey define ten dimension that include trustworthiness, courtesy, approachability and understanding, a set of feeling rules by which employees operate, whilst the customers expect good service. The expectation of each dimension changes with the customers moods. But it is also possible that the customer has expectations that are unreal and cannot be satisfied. In this situation even if the employee works according to the feeling rules, the customer would not be satisfied. Some service industries such as flight attendants, medical professionals or call center operators are the subject of higher expectations. These service industries are the ones that spend a lot of time interacting with people. This interaction includes the customers expectation to good service. For example good service from a flight attendant includes politeness, a caring attitude and happiness. The feeling rules would have to change according to the age of the passengers. For instance, a flight attendant will have to behave differently to a child, a teenager, their grandparents, etc. People decide according to the feeling rules how to correct emotional response to a situation. But if something goes wrong in this system there are harmful consequences for the individual. The aims of emotional labor The main aim of emotional labor is a positive affective display in service interactions, such as smiling, politeness, friendliness, which are positively associated with important customer outcomes, such as intention to return, intention to recommend a store to others and the image of overall service quality. Dealing with emotional labor All service industries are connected to interaction with customers. These jobs require the employee to be nice and polite to the customer no matter how the customer treats him. This may lead in time to negative effects. Sandi Mann discusses in his book that having to manage your emotions in such way may lead to work stress. This stress may cause hypertension, heart diseases, even exacerbate cancer. This is because people usually tend to surface act. Surface acting can cause detachment from own emotions and individuals may suffer, as a result, burnout that may lead to dissatisfaction with the quality of work completed and doubt the effectiveness, this leading the sufferer to leave the job. So imagine the case of a stewardess. If care and friendliness is completely lost due to emotional stress, burnout or so on, the key element of the job will be gone and the customers expectations will not be met. As consequence, customers will not come back and they will probably not recommend the airline anymore. These serious side effects are most concern of human resource management. Human resources can prevent this emotional cycle by using different methods in different situations. There is necessary to develop strategies in order to avoid problems with the employees. There are two types of strategies: organizational and individual strategies. Organizational strategies Some of the strategies that the management can use within a whole organization in order to reduce stress and therefore to avoid surface acting are as follows. First of all, the management can organize meetings with the employees to discuss the extent of stress and to find out if stress is widely spread in their company. Additionally, by debriefing the employees a company can prove for stress-causing factors and so, conduct a survey and inspect the workplace for stress causing factors. Another important aspect is to improve communication by hiring trained professionals or supervisors for the employees to talk to when they experience negative events so that they can receive advice to identify surface acting and receive good feeling rules by which to operate. Also in order to help the employees a company can use hotlines where the employees can call if they have problems. A company can also improve job and organizational design in order to prevent stress-causing factors. For instance, a company can offer babysitters, cooking courses so that all the employees could come together and have some fun. Individual strategies There are also strategies for individuals, especially because employees tend to stress themselves out. To avoid this, they can do some physical exercises, in order to be active and to reduce stress symptoms. Also, hobbies are very good to find relaxation and amusement. Additionally meditation is a good tool to gain inner peace and harmony, two basic elements for protection against stress. To conclude, an assertiveness training gives the employee the chance to develop self-confidence and self-awareness so that the employees are able to establish themselves and to become accepted in the working group. In order to apply everything stated in this paper we decided to take the example of emotional labor and Santa Clause. Christmas exemplifies consumerism in western society and it is a period of traditional ritual activities. All over the world Christmas themed services tend to encourage fantasy that lead to enjoyment of the customer. The center of the store has the purpose to enhance the buying experience and increase the probability of purchase. The provision of a warm, emotional delivery by an employee, as observed by Sutton and Rafaeli, promotes sales when customers expect to receive such individual friendliness. Therefore in order for the customers to feel good, the presence of Santa Clause in the store becomes a seasonal public relations addition for the image of a shopping center. Santa is a specialist public relations agent whose image relates to good looks, good sounds and good character. For children and adults, a visit to Santa is part of the Christmas ritual. A Santa interacts with individuals and in his work he has to deliver a personal performance of generosity and happiness. In order to be a Santa Clause people usually have to attend a Santa School. In this school the actors will learn some rules about how to be a Santa. One of the most important rules a Santa has to know is that he is not allowed to talk about politics, religion and life. In the Santa School the personality, experience and values of the actor are being mediated. This is because a Santa usually gets visited by all sorts of persons. Each visit is unique and the Santa needs to know how to handle it. He also requires independence of thought and action in order to be able to address to all possible variations of topics and ages of the visitors. In addition, a Santa also learns that he is not allowed to make promises and must know the attributes of all current popular toys so that he can look authentic. When Santa actors are comfortable with their roles, the case of volunteering being a Santa, it takes very little effort to shape feelings as they are similar with their own feeling. But nowadays there are a lot of people that must do this job in order to get paid. So the people that havent asked to do this job. And to those people the emotional labor required is huge. They always have to put a smiley face and be nice, because most of the visitors are children and they can get hurt very fast. So applying a part of the things that weve pointed out in our paper would probably motivate the Santa employee and makes this job easier. Conclusion Emotional labor is the control of ones behavior to display appropriate emotions. Feeling rules help to execute it. Surface acting happens when an individual has to fake emotions leading to health issues, such as frustration, burn-out, depression or emotional exhaustion. Deep acting happens when an individual actually feels that emotion. Human Resources Management can prevent these problems by using different strategies such as employing trained professionals or supervisors. It must be pointed out that Human Resource Management has to make emotional labor to a source of job satisfaction and to enable the employees to act deeper. All in all we believe that everyone in the sphere of action should deeply think about their own behavior and reactions in order develop self-awareness, and further to develop social awareness, so that individuals can become aware of others needs and wants. To sum it up it is a big problem for the management to deal with emotional labor because for one working in a company and doing the same thing every day it will end up feeling like a routine that leads to surface acting.

Censorship in art Essay -- essays research papers

Censorship in Art Censorship has existed in the United States since colonial times. In the early history of American culture censorship’s emphasis was on political statements and actions, banning literature, music and even people from being heard in this country. This leading too more closed-minded views about different cultures and society, which we are still fighting to over come in the present day. Today a better-informed America has switched their views to a more sexual content when deciding what should be publicly released. While all of this seems to violate our first amendment right, group censorship is totally legal. Hidden amongst recent censorship are many Cuban exile groups who have caused a handful of Cuban performances to be canceled or moved from South Florida, reverting us back to a society lacking the cultural activates it needs to grow.   Ã‚  Ã‚  Ã‚  Ã‚  According to the Columbia Electronic Encyclopedia, â€Å"censorship is an official prohibition or restriction of any type of expression believed threaten political, social, or moral order.† This can be imposed by governmental authority, religious group, or by a powerful private association. Only the first out of the three makes the censorship a violation of our civil rights. The First Amendment to the Constitution of the United States says: â€Å"Congress shall make no law representing an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press...

AIDS and HIV :: Gay, Lesbian and Bisexual Issues

AIDS and HIV    The HIV virus poses one of the biggest viral threats to human society today.   It is contracted through bodily fluids such as blood and semen, and sometimes even saliva and tears.   AIDS kills 100% of its victims and puts them through agony before they die.   It has been a threat for about 15 years, and it is not going to stop now.   In fact, AIDS is just getting started:   It consumes more people each year.   There is no known treatment for it either, only antibiotics to slow the reproduction of the virus. HIV is passed from one person to another by bodily fluids only.   It is usually gotten through sexual intercourse or other intimate contact, through the exchanging of unsterilized intravenous needles, or by the contact of HIV-infected bodily fluids and an open wound.   It cannot permeate though intact skin, hence it cannot be spread through informal contact. AIDS has not been found to travel in insects or tame animals.   In pregnant women, the virus only infects the infant near or at the time of birth.   The virus dies quickly without a host.    AIDS (Acquired ImmunoDifficiency Syndrome) weakens the body ¹s immune system so it is sensitive to infection.   The AIDS virus primarily attacks the T lymphocytes, which are a main part of the immune system.   The virus is also incubated in cells called macrophages, where it is accidentally sent to other, healthy cells in the body like neurons and lymphatic cells. After HIV is contracted, the person looks and feels healthy for up to 20 years before symptoms start occurring.   During this time, the person can give the virus to another even though it cannot be detected by sight or smell.   Usually, symptoms start developing within 1 to 2 years.   Typical indications of the virus are fever, weariness, weight loss, skin rashes, a fungal mouth infection called thrush, lack of immunity to infection, and enlarged lymph nodes. When AIDS overtakes the body, the body becomes especially susceptible to tuberculosis, pneumonia, and a rare form of cancer called Kaposi ¹s Sarcoma.   Once AIDS has fully taken hold, the body may suffer damage to the nerves and brain.   The life expectancy of an AIDS victim after the birth of symptoms is 1 to 5 years. AIDS was believed to have begun in Central Africa around 1979.   Nearly all of the first AIDS patients were male homosexuals.   However, after 1989 90% of all new cases of AIDS were from heterosexual intercourse.   Public awareness rose as famous people began to die, like Rock Hudson, Perry Ellis, Michael Bennett, Robert Mapplethorpe, and Tony Richardson.

Women and the American Revolution Essay -- Essays on American Revoluti

Women generally did not fight in the revolution, and the traditional status of Eighteenth Century women meant that they were not publicly able to participate fully in the debates over the revolution. However, in their own sphere, and sometimes out of it, woman participated fully in the revolution in all the ways that their status and custom allowed. As the public debate over the Townshend Acts grew more virulent, women showed their support for the cause of freedom by engaging in certain "feminine" pursuits. A common practice was to publicly ban English imports, especially tea, from their homes. Creating homespun, that is, the tedious creation of homemade fabric from spinning and weaving their own cloth, was another public way of showing support for the cause of freedom. During the American Revolution, many women were directly affected by the fighting since their father or brothers or husband or sons were off fighting. This meant that the women often had to take full responsibility for the family farm or business. More and more women became "deputy husbands" and represented the family in legal or commercial transactions. In some instances, as the fighting came close to their lands, women even had to take up arms to defend their person or property when the occasion demanded. Several women in Groton, Massachussetts, put on their husbands' clothing, armed themselves with muskets and pitchforks and defended the Nashua River Bridge. They captured a notoriou...

Compare/Contrast: Two Competing Firms Essay

We all know and understand the importance of good marketing, advertising and promotion of a company’s goods or services. Many modern business organizations spend thousands of dollars from their budgets for various advertising campaigns, promotional materials and publicity in order to attract more customers, look trustworthy, and eventually receive more profits. I could experience how this strategy works and how it fails to work in such service sector as tourism, and this report is a summary of my research. This summer my brother and I wanted to take a trip to the West Rim of the Great Canyon, so we decided to use the services of â€Å"Travel Guide†, one of the most known tour agencies in my city, which is continually advertised in local media. Its office was very busy, and we were treated there as usual clients who are not ordering a luxury tour. During the trip we had many little problems, because it included a lot of challenging activities, like rafting or a mule ride. My brother damaged his back, and we had to wait for medical help for several hours. Unfortunately, the trip was not too well-organized and quite disappointing. In December I got a chance to go to Aspen to ski with my friend, who recommended me to use the services of another tour provider, â€Å"Telehaus†. It is a small private agency which works without massive advertising and expands its client database at the expense of own good reputation. We were overwhelmed with the attitude and attention we had received in â€Å"Telehaus†. We were provided with everything needed for the trip, including special maps and â€Å"Tips for safe skiing†. The trip was great, and we had a very competent mountain travel specialist, who really helped us a lot and was always available in case of any trouble. Therefore, the most important difference between these two companies was the quality of their services. During our trip to the Grand Canyon, there was always some disarrangement and scheduling problems, therefore, many times we had to wait here and there. â€Å"Telehaus† had much better organization of the tour and we were very happy with the hotel services, as well as with the entertainment program. That is why I rated â€Å"Travel Guide† services as 45/100 and â€Å"Telehaus† services as 95/100. Another important difference was the quality of their work with the clients, especially during the reception in the agencies. We were just routine customers in the office of â€Å"Travel Guide†, but in â€Å"Telehaus† we felt ourselves special and appreciated. â€Å"Telehaus† employees were more cooperative and professional when helping us to select a hotel, and their work is organized better and more effectively, then the work of â€Å"Travel Guide†. Nevertheless, I have to mention a number of some small differences, which made me give 95/100 to â€Å"Telehaus†. The first one is the variety of the tours they offer. As I could learn from the booklets of â€Å"Travel Guide†, they can arrange a trip to almost every nook of the world including exotic islands, etc. But â€Å"Telehaus† works with a limited number of tour-operators. Besides, â€Å"Telehaus† can offer mostly quite expensive hotels or apartments, which makes their services unavailable for the customers who have low budgets for traveling. Finally, one more principal difference is the approaches of these two companies to their services, related to advertising and marketing. â€Å"Travel Guide† is a well-promoted and well-advertised brand name in the market, which has great professional connections, considerable number of clients and good profits. However, â€Å"Telehaus† does not spend its resources on advertising, but tries to attract new customers with the help of good reputation, high-quality services and competence of the employees. What I have learnt from my experience is that excessive advertising is not everything. In order to make a company successful, it is absolutely necessary to combine a number of various effective strategies helping to boost the business and maximize the incomes. Those strategies must include well-planned marketing and advertising campaigns, proper organization of the work, selection of qualified, skilled and responsible employees, working on some innovative ideas, and many others.

Morrison and the Adventures of Huckleberry Finn Essay

In Toni Morrison’s essay about The Adventures of Huckleberry Finn, she discusses the racial problems and the use of the word â€Å"nigger† in the book. Morrison talks about the word embarrasses, bored, and annoyed her, but that â€Å"name calling is a plague of childhood†. She also talks about how there is a fatherhood issue throughout the book. She talks about how Huck can’t settle down anywhere. He is almost afraid to be alone because simple things seem to frighten him. But then when Jim and Huck are together all those feelings of being afraid and lonesome aren’t there as much. She kind of refers to Jim as a kind of father/ older brother figure to Huck. Morrison says, â€Å"What does Huck need to live without terror, melancholy, and suicidal thoughts? The answer of course, is Jim†(387-388). Morrison plainly says that Jim is that person in Huck’s life that takes away all those feelings and fears. But the problem is both Huck and Jim know that they will soon have to separate from each other because of their white/black childhood friendship. Morrison also says, â€Å"Huck’s desire for a father who is adviser and trustworthy companion is universal, but he also needs something more: a father whom, unlike his own, he can control†(390). Jim is the perfect person to fill the father position for Huck, because Huck can control him and begin to feel responsible for him. But also, Jim is a â€Å"father-for-free† which means they don’t have a life long debt that is owed to them like real fathers. Huck and Jim’s friendship is rare for that time period because blacks where slaves to whites. Look more:  satire in huck finn essay However, even though they are two different races in a time where it is socially wrong for them to be friends, Huck is willing to take a chance on this friendship. It also shows that Huck has an open mind to all possibilities, even its being friends with a person of another race. â€Å"It was fifteen minutes before I could work myself up to go and humble myself to a nigger; but I done it, and I warn’t ever sorry for it afterwards, neither. I didn’t do him no more mean tricks, and I wouldn’t done that one if I’d a knowed it would make him feel that way† (95). This quote is another example of racism in the book, however, no matter what color Jim may be Huck knows that what he did to Jim was wrong. He struggled with apologizing to Jim because of the way society is and his upbringing. But he overcomes his upbringing and the ways of society and apologizes to Jim because they are friends and he sincerely feels bad for what he has done to him. To Huck, Jim is his best friend and a â€Å"father† figure, which makes the bond between them that much tighter and closer to each other. Like in Morrison’s essay, she talks about how Huck hates being alone so much that he is almost suicidal, but when he is with Jim his loneliness isn’t a scary knowing that he isn’t alone. Huck feels less afraid and more comfortable with Jim around because he knows that Jim is a â€Å"father† figure. â€Å"Pap he hadn’t been seen for more than a year, and that was comfortable for me; I didn’t want to see him no more. He used to always whale me when he was sober and could get his hands on me; though I used to take to the woods most of the time when he was around† (24). This quote shows how Huck felt towards his father and how he was afraid of his father. I agree with Morrison’s essay where she talks about how Huck has father issues. In this one quote, Huck talks about how he didn’t care that he hadn’t seen his father in a while and how he didn’t want to see him anymore anyways. He talks about how his father use to beat him and that he would run and hide in the woods when ever his father was around. Huck spent most of his time running away and hiding from his dad, because he was afraid his dad would come get him and beat him. I do agree with Morrison that Huck doesn’t want to admit that he and Jim are going to have to one day go their separate ways. Huck makes up reasons of why they don’t land in Cairo just so he and Jim can stay together. But in Morrison’s essay she questions whether Huck will be able to make it without Jim when he goes into new â€Å"territory† and goes on adventures without him. I do believe Huck can do it without Jim. One, because he now knows that his father is dead and won’t be coming after him. Two, because he has learned a lot from being on his own even though Jim was with him. He still had a big responsibility for both himself and Jim and making sure they made it through all of their adventures. I think that Huck has grown as a boy and matured more than most boys his age, because he is living on his own and not only having to look after himself, but also Jim. Morrison said, â€Å"Name calling is a plague of childhood and a learned activity ripe for discussion as soon as it surfaces† (386). I fully agree with Morrison on this point. Growing up you tend to follow what others do, whether it be your family upbringing or friends that have been brought up different than you. When you are a kid, if your friend calls some one a name normally other kids will join in just because that is the way children and even adults today work. No one wants to feel like the outcast so one person who starts name calling can eventually turn into a whole group of kids/adults, its like what Morrison calls it, â€Å"a plague†. However, a child’s upbringing has a lot to do with how a child reacts to name calling. Back in that time period, it was like name calling and feuds where a normal part of the daily life. Family’s that had had feuds going on for generations would keep it going by convincing the next generation that that other family was no good and so then the feud would continue, along with the name calling. Morrison’s overview of The Adventures of Huckleberry Finn are very easy to agree with, because she explains and goes into detail about how she believes what she does. She backs up all the things she talks about such as; Huck having father issues, Huck’s issues of loneliness and suicidal thoughts, and the racial politics. After reading Morrison’s essay on The Adventures of Huckleberry Finn, I understood so much more of the book, because she explained some of the deeper themes and problems in the book.

Media assignment †Of Mice and Men Essay

Task: compare the opening sections of the two films versions of Of Mice and Men – the 1939 black and white film starring Lon Chaney Junior and Burgess Meredith, and the 1981 colour version starring Randy Quaid and Robert Blake. You should look at the sections from the beginning of each film to the point where in each one Lennie says, â€Å"I’m shutting up,† on the night before they go down to the ranch. The 1939 version starts off with George and Lennie running away from a group of angry men. Both sets of people are running on foot, this is different in the 1981 film because the pursuers are on horseback. The 1939 film is obviously shot in a studio because the back projection is easy to make out, also there is no sense of distance between the chasers and the chased because they are never seen in the same shot because the studio is not big enough to have a long shot so all of the shots are close-ups. However the 1981 film it is shot outdoors and the pursuers are on horseback in the 1981 film to make it more exciting and to shorten the odds on George and Lennie’s escape. Having horses would be impossible in the 1939 film because it is shot in the studio and it would have been very hard for them to shoot a chase with horses in. There is a very different use of music in the opening sections, in the 1939 film there is little use of music and it does not change during the chase however the 1981 film uses music very obviously to â€Å"make the viewing more pleasurable.† Whenever George and Lennie are on shot the music is all jumpy as if the characters are being chased (which they are!) this gets the viewers attention up and helps them to feel part of the chase. Whenever the chasers are on screen there is â€Å"bad-guy music† and this shows the viewer that they are the bad-guys and George and Lennie are the good guys. This is a very simple technique to use but the 1939 film does not even need to. The only technique it uses is it has a very peaceful scene with some rabbits at and this peacefulness is broken up by the thrill of the chase. There is a big contrast here and it is designed to take the viewer surprise and keep them interested. This is significant and symbolic because George and Lennie are peaceful and all of their plans are made and then they are destroyed as if horses have trampled on them. There are also clouds that are seen usually at the start of a storm and this could signify the start of the storm for George and Lennie. The 1981 film was made for television, to keep the viewer interested they have the credits over the top of the action and because of this the credits are done with just text over the picture, they are presented very simply and this is because it is faster to do it this way so that it takes up less of the film and it can be done over the action without ruining that action. In the 1939 film it was one of the first films ever to have action before the credits. This meant that they took time over the credits because they were actually in the middle of a scene. An extract from the poem that the book and therefore the film are connected to is written of the side of the train carriage as if it has been written there. Then the writers name comes up in what looks like a handwritten font to look like a signature. The 1939 film mentions the poem by Robert Burns, which goes: â€Å"The best-laid plans o’ mice an’ men Gang aft a-gley, An’ lea’e us nought but grief an’ pain For promised joy.† This is significant because the film is about plans made by George and Lennie which seem to be god and nothing could go wrong with them but something goes drastically wrong and leave George and Lennie with nought but grief an’ pain. The 1939 film does mention this however the book on which the film was based and the 1981 film do not. This could be because the 1939 film considers its viewers intelligent enough to understand and that they are at the cinema for a bit of culture however the 1981 film was made for television and so just for the action of it and it would not want to bore its viewers with poetry since most of the viewers will be watching for the action of the film rather than the significance of a link to a poem. The remaining credits are done skilfully and use the motion of the train and the objects that go past as wipes to change the credit picture so that it almost looks like they are actually written on the train. The way that the credits break up the action and are in between two sections of the film show us that time has elapsed and that the beginning was just setting the scene and the rest of the film is the main storyline. In the 1981 film there is a whole section with Aunt Clara that is not in the original film on which the later one is based. When George and Lennie are walking to Aunt Clara’s the music in the background is â€Å"Red River Valley† played on the mouth organ. This tells us a lot because the mouth organ was an instrument used a lot in â€Å"old school† western movies so tells us where and when this film is set. A more important point is that the song is about going home and that implies that Aunt Clara is â€Å"home.† At Aunt Clara’s we are shown by his actions what Lennie is like when he says, â€Å"I’ve been here before† and â€Å"Aren’t you going to eat your pie George?† This is a comical thing to say and produced some laughs while we were watching it but also shows that Lennie acts like a small child in the things that he says and does. Lennie obviously hero-worships George when he repeats everything George says and he is shown to be not so bright when he calls his own Aunt ma’am. George â€Å"moans† to Aunt Clara and the words are nearly exactly the same as when he moans to Lennie in the woods later on in this film and in the same place in the 1939 film. This could show that George is bitter about having Lennie tagging along with hi but the fact that he uses the same words again means that it is rehearsed and the words do not come from the heart so he does not really mean them. This also sets the scene for us when George says, â€Å"He ain’t no kin.† This tells us that George and Lennie are not related. The writer feels that he might need this scene in the film because Aunt Clara is mentioned later on and the fact that the film is intended for television where you get people watching who are not paying a lot of attention means that actions and characters need explaining more thoroughly. This also explains the music and some of Lennie’s comments such as â€Å"I’ve been here before.† George is presented a lot differently in the 1981 film than in the earlier version. The fact that George could even consider leaving Lennie would be impossible in the 1939 version. Even in the 1981 version George stutters when e tells Lennie to sit and wait as if he is not sure whether he should be doing it and that it is not planned. George then looks at Aunt Clara whose expression is impossible to read which tells us that she perhaps can understand why George would want to leave Lennie (backed up by her agreement to George’s moans earlier on) but does not think that he will go through with it (which he doesn’t.) Lennie then fidgets and looks helpless when George gets a lift, George has always been around and is Lennie’s â€Å"comfort blanket.† Lennie has complete faith in George when he mutters, â€Å"I know you’re going to come back† but this is heard when an image of George on the truck seen and this makes the viewer very doubtful to whet her Lennie is right to place his faith in George. There is more use of music when George walks back after changing his mind. There is music playing when George walks back which suggests that time has passed and it is used so that it is not silent. The music stands still when George stands still and jumps when Lennie jumps and there is â€Å"bad-guy music† when the bad-guys are on and â€Å"chasey† music when Lennie has to run. This music is to try and get the viewer involved and to help them understand the film. This is a literalist use of music but is also a simple technique and it provides the viewer with a sense of excitement and involvement. The 1939 film does not use this technique at all. The following chase in the 1981 film is very similar to the original chase in the 1939 film and the later film could even start there and miss out anything before it if it wanted to be the same as the film that it was based upon. It is shot outside and the chasers are on horseback, they are running a different way and there are long shots indicating distances and George and Lennie lose them in a different way but simply George and Lennie are being chased and are almost caught but somehow they manage to get away. Both films then have George and Lennie travelling, in the 1939 film they are on the bus and in the 1981 film they are walking down the railway track. Both films suggest that they have travelled a long way, they fact that they are on the bus shows that it was too far to walk and on the railway track you can se for miles backwards and that implies that they have walked for miles from â€Å"backwards.† When George throws the stone at the advert in the 1939 film it is a very good shot to hit the face and this is not very good film making – simply too good to be true. He throws the stone because there is an advert for the railway and by taking the bus they will have to walk for ten miles. The person on the advert is smiling a lot so this will irritate George because he will not be in the mood for smiling. Other examples of shots being done artificially include the huge amount of back-projection used in the 1939 film and the small amount used in 1981. The 1939 back projection includes: the original chase; jumping onto the train shown by the actors running on the spot and then stopping when they get on to the train and on the bus, first when sitting down and next when near the driver, shown by the phoney movement of the drivers arms on the wheel (there are fake bus noises when it stops, using brakes and then pulls away again.) The scene by the watering pond it is shot in a studio where again fake running water noises are used and fake bug noises that are â€Å"supposed† to be realistic but in the 1981 film it is shot outside in the real open air and there are no bug noises there because none have been added in. The only place where back-projection was obvious in the 1981 film was when George was sitting on the truck and behind him was back-projection, cleverly edited with long-shots that were real and real film when he got on and off. Back-projection was used a lot more in the earlier film because by 1981 it was possible to do a lot more filming outside because technology had improved. The 1981 film uses other techniques though. The choice of music is very important because the music nearly always has meaning, this can be as explained above or by the actual piece of music itself. â€Å"Red River Valley† is used again when George and Lennie are by the river and because it is a song about going home it suggests that George and Lennie are going t their new home, which will be the ranch. â€Å"New World Symphony† is used when George and Lennie are walking along after the visit to Aunt Clara’s and the second chase. â€Å"New World Symphony† is based on a song â€Å"Going Home† which is used at funerals, this could mean that George and Lennie are on a trip to take one of them (Lennie) home for good. All the music is played on the harmonica, which is a plaintive instrument that amplifies the point that the songs are making. The last scene by the river are almost word-for-word the same in both films. The second film is an adaptation on the first film so this is to be expected. Even the acting of the four men is very similar and the moving around is the same. This could be because the adaptors of the second film have liked the way the first film does this part of the production and could not think of a better way to do it so they did it in exactly the same way as the first film.