Starbucks Analyse Marketing Activities and Performance Essay - 3

Starbucks Analyse Marketing Activities and Performance - Essay Example That is converted to additional value in the company and hence increased profits. Employees are treated as Starbuck partners, normally referred to as Baristas through use of favorable management theories. However, except for the senior managers, the company does not employ full-time meaning they do not accord full benefits for employees (Kumar, 65). This is good for the company since it does not have to pay for pensions, which are additional costs to a company. That is favorable use of operations management since Starbucks only pays for the productive hours worked, and with minimal supervision The operations management applied by Starbucks is implemented by baristas, employees, as well as the managers. The ‘bean stock’ option was got from the story of Jack and the bean stock, which grew to the sky. The latter makes the difference between the operations management used by Starbucks and the rest of its competitors. According to the ‘bean stock’ management option, all employees are considered valuable to the company, on the same degree as shareholders. Hence, Starbucks Company operates as one big family without a big deviation between senior and junior employees. The ‘bean stock’ option employed by Starbucks plays a significant role in defining a chain of activities that ensures external customers are accorded the value they deserve. Following the use of ‘bean stock’ the performance and attitude of Starbuck employees has improved. It has immensely improved operations management with improved employee relations and customer satisfaction (Bedbury, 24). Employees are able to work with minimal supervision for optimum productivity as the company maximizes its profit margins For Starbuck’s managers, conceptual skills are important for innovation and new ideas on running their unique management practices. The company’s initial store manager, Howard Schultz used conceptual skills to